What Your Man Might Smell Like Paper
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
You will provide a critical critique of five television adverts in this essay.
The length of your essay should be 3-4 pages (not including title page, works cited, and statement of originality).
1. Select any commercial-supported television network. Select any form of show you enjoy, such as a sporting event, a soap opera, a comedy, a movie, or the news. Play five adverts back-to-back. Commercials can also be found on YouTube. If that’s the case, the adverts must have been shown in the United States recently (within the last year).
2. Analyze the ads and compose your essay using the principles presented in Chapters 6-7 of the textbook. (You can also use what you’ve learned in previous chapters and discussions, but you’ll need to apply essential concepts from Chapters 6 and 7.)
3. Create a title for your essay.
4. Begin by writing an introduction. Include the television show, channel, and date that the adverts aired.
5. Think about who the commercial appears to be aimed at. Is it positioned to appeal to specific social identities, or does it look to target a broad, diversified audience? (Race, ethnicity, national identity, gender, sexuality, age, religion, occupation, and other social identities are examples.)
6. Examine the importance of the advertisements’ depictions of cultural patterns and values, and back up your arguments with facts from the textbook. Describe how some of the following principles are exemplified in the ads in your analysis:
Nature’s control/Harmony with nature
7. At least four times, cite the textbook. When quoting or referencing concepts from the textbook, include page numbers. If applicable, you may also credit outside research sources.
8. You might want to think about the following questions when analyzing commercials:
Note that you are not required to respond to all of these questions in your essay. These are some of the questions you could address in order to successfully complete the assignment.
What do businesspeople value: youth, fortune, beauty, renown, or technology?
What is the commercial’s portrayal of people of a specific racial or ethnic group?
What established gender roles does the advertising call into question? What are the gender roles that are supported? How?
In the advertisement, how do the characters connect with one another? What do these encounters reveal about dominant and co-cultures in America?
Are stereotypes used in the commercials? Explain.
What age groups do the people in the commercial represent? What message does the commercial send to these age groups?
Are there any religious behaviors that you can identify in the people in the commercial? What message does the commercial send about these faiths?
What are the outfits of the people in the commercial? What does their attire say about their way of life?
Is there any way that the advertising promotes individualism or collectivism? Explain.
What social organizations are represented in the commercial: the family, the government, the military, schools, churches, and community organizations? What message does the commercial send about these non-profits?
In the business, what natural resources are available? How are they put to use? What does the commercial say about how these natural resources are used?
Is the advertising raising any environmental concerns? Explain.
Is there any historical allusion in the commercial? Explain.
Is there any meaning in the commercial’s nonverbal symbols? Is there any sign of globalization in the commercials? (i.e. a recycling symbol) Is there a tagline in the commercial (for example, foreign items or other evidence of global economic integration)? What cultural messages does the tagline convey?
What is the commercial’s overt message? What is the commercial’s hidden message?
What is the relationship between the commercial and the deep structure of American culture?
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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