Strayer University Coca Cola Company’s Branding & Marketing Strategies HW
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages
Watch the two videos in this week’s materials about Coca-Cola’s marketing strategies. Then respond to the prompts below:
- In what way does Coca-Cola use storytelling in its branding and marketing?
- The video narrator says Coca-Cola strives “to associate the brand with a good feeling.” How do they achieve this?
- Pick two of Kotler’s “human qualities or attributes” listed in this week’s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
In what way does Coca-Cola use storytelling in its branding and marketing?
Coca-Cola has been around for many years. T.V commercials and radio advertisement has played a huge role in branding Coco-Cola. I’m not a big fan of Coca-Cola but I will drink it occasionally if I’m out at a restaurant. Coca-Cola storytelling has definitely come a long way. This company markets their product and gives its history behind it. Really makes you feel like you’re a part of the Coca-Cola team. If you pay attention to the commercials over the years Coca-Cola has come a long way in a positive light. You learn how Coca-Cola started, the location Coca-Cola first became popular, and how it has grown to be a soda that’s selling all over the world.
The video narrator say Coca-Cola strives “to associate the brand with a good feeling.” How do they achieve this?
Coca-Cola are able “to associate the brand with a good feeling” because when we see something we like, our minds/brain will make us believe it is good. When I see a cold drink, I automatically believe that once I taste it, it will taste good. When a person drinks a cold Coca-Cola it gives them a good feeling. The feeling of wanting more. The narrator knows that, so in the commercials you will see someone pull out and open a cold Coca-Cola and drink it. Once they’re done, they make a satisfied sound like AHHHH. This tells others that this particular soda is very good. This sound also make others curious about Coca-Cola.
Pick two of Kotler’s “human qualities or attributes” listed in this week’s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
Two of Kotler’s “human qualities or attributes” I’ve decided to list are emotionality and Sociabilty
Video 1 Coca-Cola – Brotherly Love connected with me through emotionality because it shows through this ad being there for the one you love when its most needed. Even though, the older brother picked on the younger brother he was there for him when he was needed the most.
Video 2 Share a Coke USA Commercial- connected with me through sociability because the girl went and bought Coca-Cola drinks for herself and her friends to enjoy.
Kotler et al., Chapter 8: Human Centric Marketing for Brand Attraction
Coca-Cola. 2016. Brotherly Love/ COKE
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