Response to Sociopolitical and Economic Stratification
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
It is critical, as always, that you refer to your readings and class lectures when writing your posts.
This activity expands on the discussion from the previous week. It aims to assist you in comprehending the cultural processes involved in Hegemony (198-99), hegemonicprocesses in which we accept social relations as natural (195) and commonsense. Advertisements frequently do hegemony work by creating pictures that reinforce dominant beliefs (193), using what Stuart Hall refers to as “the politics of signification”(199), in which meaning is formed through representations of the world.
Explain the definition of hegemony, the concept of permission, and the other concepts mentioned above in your own words. Explain how the hegemonic process works in these two cases using the identical commercials from last week. What are some of the points of agreement presented in these advertising, and what are the procedures for normalizing them? What is NOT usual or everyday, what forms of social ties are not commonly depicted in advertisements, as advertised by advertisements? What isn’t shown in these advertisements?
Examine the two vehicle advertisements, one from 1959 and the other from now. First, describe the commercials in detail, including what is in them, what objects are in them, who the characters are, what the settings are, and so on. Then look at the ads’ “secondary discourses” the dominating ideas. Rather than focusing on the sales pitch, consider the types of social relationships that serve as the sales pitch’s background, location, and context. What do the advertising say about male-female relationships, adult-child interactions, money and happiness, social class, and so on? Or what is a decent life supposed to be like?
Then look at the ads’ “secondary discourses” the dominating ideas. Rather than focusing on the sales pitch, consider the types of social relationships that serve as the sales pitch’s background, location, and context. What do the advertising say about male-female relationships, adult-child interactions, money and happiness,
social class, and so on? Or what is a decent life supposed to be like? The wagon may be used as a living room, and the price is affordable, making it accessible to people of all socioeconomic classes. This commercial has a lot of importance for me because it depicts a white perfect family living in America with their pet while
also displaying male dominance and how the guy is in charge. The men are discussing the car, leaving the woman to care for the child, which is why the child is in direct view of the child while also expressing her desire to be a part of the conversation, even if she is technically unable to do so. This also demonstrates that
possessing material possessions is an important aspect of being happy.
The Ford ad’s description is accurate, but where is the Chevy ad’s analysis? You’d like to elaborate on how the white family is portrayed as the ideal, a dominating ideology that ignores other races and ethnicities who are also members of society and have families.
Both advertisements represent nuclear families, which is another prevailing concept of what a family should be: heterosexual and nuclear (2 generations). As a result, a family with only one parent, parents of the same gender, or a family without children is not truly a family.
Instead of using a list, write these in standard language. You could also divide the two adverts so that I know what belongs where. The Ford commercial features a suburban or even rural scene with a large house in the background. You’ll also want to discuss what men and women stand for, as well as the children husbands, wives, and their children.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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