Persuasive Business Letter
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Project #2: Persuasive Business Letter
Project #2: Persuasive Business Letter
- “American industry loses $32 billion dollars and 132 million work days … every year because of employees’ premature deaths that are associated with cardio-vascular disease (high blood pressure, heart stroke, diabetes, and obesity). Billions more are lost as a result of lowered productivity as a result of sickness and disability” (Occhipinti).
- You are a sales manager for [TEAM NAME] Fitness, a new and innovative fitness company. You are convinced that your fitness equipment and programs can improve the health of employees. As employee health improves, absenteeism is reduced, overall productivity increases, and health-care insurance costs decrease. Also, employees love working out before or after work. They make the gym a regular part of their day and they often have colleagues who share their fitness routine.
- Although many companies resist spending money to save money, fitness centers need not be large or expensive to be effective. Studies show that moderately-sized centers, coupled with motivational and training programs, yield the greatest success. For just $75,000, [TEAM NAME] Fitness will provide exercise equipment including treadmills, elliptical trainers, exercise bikes, multi-gyms, and weight machines. Fitness experts will design a fitness room, set up the equipment and create appropriate programs. Best of all, the one-time cost is usually offset by cost savings within one year of center installation. For additional fees, [TEAM NAME] can provide fitness consultants for employee fitness assessments, offer a variety of classes, and clean and manage the facility.
- You are now required to write a well organized, persuasive sales letter to Megan Lopez, Vice President, Human Resources, Better Foods Inc., 2300 Thousand Trees Blvd., Ventura, CA. In your letter, detail the products and services that [TEAM NAME] Fitness provides. Give examples of at least two companies that have fitness programs. Cite all sources in footnotes. Make it clear that your company develops onsite gyms and fitness programs that are often the first step towards the creation of broader wellness programs. As an incentive, offer free Fitbits to the first 75 employees who register at the new fitness center if Better Foods installs a fitness facility by May 1. Ask for an appointment to meet with Megan Lopez. Use your own name in your first draft.
- Review the following sources and use at least three of these sources to provide logos, ethos, and pathos:
- Review Ch. 10 of your BC textbook before starting this project, and complete the related MindTap homework.
- The first draftof each student’s letter is due in class on Friday, March 2 and will be discussed in team workshops. Bring copies for all team members. NOTE: Everyone will write his or her own first draft. [The SECOND draft will be a TEAM document.] Students who do not hand in a first draft and/or who do not participate in the writing of a 2nd draft cannot receive the team grade for this assignment.
- The SECOND DRAFT (ONEfrom each team) will be handed in and posted on Canvas on Friday, March 9. One first draftfrom each team member will also be handed in on Friday, March 9.
- The letter must be no longer than one-and-a-half pages, single-spaced. The second draft should be on a “[Team] Fitness” letterhead. See textbook Appendix B, Figure B2 for a sample letterhead. NOTE: Use the name of your TEAM inthe name of your fitness company and design a team letterhead. Include a suitable (fitness-related) logo and slogan on the letterhead.
- Cite your sources using footnotes. For example:
Microsoft is regarded as one of the healthiest companies in the country because it offers gym memberships, medical insurance, and healthy dining options to all employees.[footnoteRef:1] [1: Thorpe, Abigail. “The 44 Healthiest Companies to Work for in America.” The Atlanta Journal-Constitution, 27 Oct. 2015, www.ajc.com/lifestyles/health/the-healthiest-companies-work-for-america/oRnSsiu7S7KMxY5AikocRK/]
Grading Grid for Persuasive Business Letter
TEAM NAME:____________________ GRADE:________
NAMES OF TEAM MEMBERS:
Excellent Strong Acceptable Weak
Effective opening pitch and
concluding call to action
Appropriate use of ethos (establishing credibility), logos (evidence that the “product” works), and pathos Anticipation & reduction of resistance Concise presentation of information (avoiding unnecessary repetition) Logical organization; effective use of headings and/pr bullets Appropriate style/
sentence structure/vocabulary; use of original language; correct and appropriate grammar/ mechanics
Sources cited in footnotes using MLA citation style, 8th ed. Correct format for a formal business letter;
letterhead design, logo & slogan
Quality of team’s second draft as compared to individual first drafts Creativity or innovation
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!!
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.