Outline a communications plan the company
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Outline a communications plan the company
In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3. Consider the corporation you have selected to use in your first three
assignments. Identify one of the firm’s major competitors that you would consider working for. Research the corporation on its own Website, the public filings on the Securities and
Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide
insights that can help address some of these questions. Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional
video. You will do a 15 minutes presentation to the Board of Directors of the corporation. Based upon Assignments 1 through 4 – develop an eight to twelve slide PowerPoint presentation
with speaker notes or record a video. Each slide should include your research/citations as noted below. The following order is suggested. Note that each slide should include some text
and/or graphics….but don’t overdo it. Put the content required in the Speakers Notes or Video. If more slides are needed, feel free to expand them as required to accommodate your
SLIDE 1: In the Speakers Notes: Introduce the firm you selected for Assignments 1, 2, and 3. Provide its industry, background, history, competitors, etc.
SLIDE 2: In the Speakers Notes: Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.
SLIDE 3: In the Speakers Notes: Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. SLIDE
4: In the Speakers Notes: Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
SLIDE 5: In the Speakers Notes: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
SLIDE 6: In the Speakers Notes: Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
ASSIGNMENT 4 INSIGHTS 2 SLIDE 7: In the Speakers Notes: Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response….this will require external research on your choses firm.
SLIDE 8: In the Speakers Notes: You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you. To help with this, consolidate all of the information studied in the previous 10 weeks in the Learn, Discussions, and Assignments. Apply that learning now – explain why you would (or would not) want to continue working at this firm based on a business case. Avoid opinion and feelings – you your business learning from this course to make a business case for working (or not working) there. Remember, you are presenting to the Board of Directors who need to hear from you as a business consultant.
SLIDE 9: Works Cited Use at least three (3) quality references, one of which should be the course textbook: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Note: Wikipedia and other Websites do not quality as academic resources. References must be submitted on a Works Cited page (Slide) using APA format.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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