number of social pressures or struggles
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
number of social pressures or struggles
Running head: BUSINESS PLAN 1
BUSINESS PLAN 4
4th Dec, 2018
Christian based Coffee shop is a limited liability company owned by two partners Daniel Yu and Mike Jersey. The Company a warm and inviting place to hold small group gathering with discussions that help people suffering from a number of social pressures or struggles. The company uses a unique way to blend coffee beans, and the market size for this product is about 70000 people.
The Christian Based Coffee shop will offer a wide variety of services, such as community service and outreach programs, platform to make awareness about community concerns as well as providing a cup of warm coffee in an attractive style.
Target Segment: All people
Age group: 14 years and above
Geography: Anyone with any color, culture or Origin.
Geographical Places: Dallas fort worth area in Texas.
Tagline: Trained employees in the company provide the necessary services to customers.
1.3 What Drives Us
The need to help people suffering from a number of social pressures in our community drives us to start this business so that we can provide a platform to make awareness about community concerns.
2. COMPANY DESCRIPTION
Christian Based Coffee shop is a start-up company that will sell high-quality coffee as well as providing warm and inviting place to hold a small group of people gathering with the discussion that will help people suffering from a number of social pressures. The market size for this product is about 70000 people and we hope to have a market penetration of about 15% in the first three years. Christian Based Coffee shop will offer its customers the best prepared high-quality coffee in the area that will be served in a unique style for visitors to enjoy their visit.
2.1 Mission and Vision Statements
2.1.1 Vision statement
Our vision is to become the first choice of quality products in the area, and a respected company across the country. Our values are vital to our future success. They offer a strong foundation to our company, defining who we are, and makes our company unique from our competitors. These values are as follows: Integrity, performance, and teamwork
2.1.2 Mission statement
The Christian Based Coffee shop mission is to provide a platform to make awareness about community concerns, friendly customer services, and products of consistently high quality creating.
2.2 Principal Members
Our team members are made up of two directors, Daniel Yu and Mike Jersey final year university students, and the Manager, Gifty Ofori-Adu who is an entrepreneur with a booming business in online shopping. We also have a motivational person, Priscilla Synaepa -Addison who also doubles as a financial manager. She has a good background in statistics and computer science. We also have two engineers in our team they are Kofi Dwomoh Ababio and Moses Obeng who have a passion for programming. Both of them have worked for big companies in the country. In addition to the team, we also have 10 staff members. Additionally, we have two baristas at the startup.
2.2.2 Personnel plan
Leaders/managers When needed (number of months/years after opening) Salary at start-up
(total per year)
Outside Services Needed Key Functions Directors (2) At start up $50,000 Yes Manager At startup $28,000 Yes Motivational person At start up $41,000 Yes Baristas (2) At start-up $40,000 No Engineers(2) 5 months $40,000 No Staff members (10) At start-up $120,000 Yes
2.3 Legal Structure
Christian based Coffee shop is a limited liability company. The company has registered as LLC to protect assets in case the business run into problems.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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