MMK325 Strategic Marketing Case Study Reports Individual Assignment
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
MMK325 Strategic Marketing Case Study Reports Individual Assignment
MMK325 – Strategic Marketing – Trimester 2 2021 Assessment Task 3– Case Study Reports Individual Assignment
PERCENTAGE OF FINAL GRADE: 20% WORD COUNT: 2000 words
HURDLE DETAILS: Achieve at least 50% of Assessment 2 and Assessment 3 combined marks (i.e., at least 20 out of 40 marks)
Why Brief Case Study Reports?
Case studies provide students and teachers with examples that can illustrate principles, provoke discussion, and facilitate learning. A case study report is not merely descriptive but a critical exercise, typically an examination of a situation or institution with a view toward making recommendations. Case study analyses are included in many courses to give students a sense of the constraints involved in decision making. Cases are usually based on real situations, and require you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
Many large and reputable organizations, such as Unilever and P&G, use business case studies as part of their interview process to assess applicant’s ability to solve complex business problems. Thus this piece of assignment will help you in achieving such objectives as well as further strengthen your critical analysis – even if you are currently working full-time.
Case Study reports (2000 words)
This is an individual assignment. Students are expected to analyses and prepare a report for two case studies. These case studies will be discussed during the seminars. No outside research is required.
If your surname (i.e., last name) begins with the alphabet between A to L (e.g. Ali, Cheng, Jones, or Leung) you will attempt the following two case studies
Case # 1: Platform vs Pipeline Business Models: Are Airbnb and Marriott Right to Move into Each Other’s Turf? Case # 3: The New Amby: The Second Debut, Hindustan Motors
If your surname (i.e. last name) begins with the alphabet between M to Z (e.g. Mohamed, Park, Singh, Tan, or Wright) you will attempt the following two case studies
Case # 2 Digital Luxury Services
Case # 4: Sustainable growth in times of Crisis: L’Oreal Russia
Case Study Report format:
You will submit one word document. Total word count for this assignment is 2000 words, with 1000 words allocated to each case study. Please separate out the two case studies – and start the second case study on a new page. Each case study will have the following sections:
Identification and justification of the main issues / problems
Comments on effective alternative solutions
Proposed best solution, justification and its implementation plan
Identification and Justification of the Main Issues/ Problems: (200 words approx.)
Identified problems should be such that the decision maker could address them and that actions could be taken by the decision-maker to resolve them. A good problem definition keeps the case analysis tightly structured because everything discussed after this point is related to the problem(s) stated in this section. Each problem is stated in one sentence, and is NOT given in the form of a question. There should be no more than 3 problems identified. Please provide justification for each substantial problem identified.
Your justification of the identified problems should be supported by facts given in the case together with the relevant theory and course concepts learning in this unit as well as in other marketing units.
Comment on effective alternative solutions (alternative solutions already mentioned in the case or proposed by you) (400 words approx.)
There is no one correct answer to any case analysis. As is the case in real life, there are more than one ways to interpret a case and solve problems. The approaches, interpretations and recommendations of different students will probably vary considerably. This provides a useful opportunity to compare and discuss different analyses and alternative solutions, which is a common practice in real life before finally recommending one solution.
In this section you need to identify at least two courses of action. As a rule of thumb, you should identify two to three alternatives. Don’t present an alternative just to fill up the section. You should carefully and concisely identify both the pros and cons for each alternative that you identify. These are likely to be based mostly on the problems that you have identified. You might firmly believe that one solution is best. Still, you should provide a balanced discussion of all alternatives that you have identified. Use theory and concepts learnt in this unit or other marketing units that you have completed to
strengthen your answer where possible.
Propose best solution, justification and its implementation plan (400 words approx.)
Regardless of how many alternatives you propose, you should only present the most viable solution. Spell out your recommended program of action for the best alternative solution that you are recommending. Base your choice upon a critical evaluation of the “crucial” differences between alternatives. Indicate how you anticipate overcoming potential negative factors associated with your recommended plan of action. Don’t repeat information from the alternatives section. Simply state which alternative you think is best and why it is the best solution. Conclude with a strong call to action (i.e., how you will implement your best solution that you are recommending). Use different theories and concepts learnt in marketing to strengthen your discussion.
You must correctly use the Harvard style of referencing. (where required)
Learning Outcome Details
Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Apply the theoretical underpinnings of strategic marketing to key issues and decision- making techniques in planning and implementing marketing strategy in local and global context. GLO1. Discipline knowledge and capabilities ULO 3: Analyse information supplied from a case and identify the core issues, evaluate and recommend appropriate marketing strategies that incorporate economic, social and ethical perspectives. GLO4. Critical thinking GLO6. Self-management
Marking and feedback
The marking rubric for this task is available in the MMK 325 CloudDeakin unit site – in the Assessment folder (under Assessment Resources).
Students who submit their work by the due date is eligible to receive their marks and feedback on CloudDeakin after your final grades are released for this trimester. This is in accordance with the Faculty Policy for a unit that does not have a formal written final exam – in these units mark for the final submitted assessment item is withheld till the release of final grades and only will be released upon request to the unit chair.
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Studentsseeking an extension for an assignment prior to the due date should applydirectly to the Unit Chair by completing theAssignmentand Online Test ExtensionApplicationForm.Requestsforextensionswillnotbeconsideredafter12noon,4October.ApplicationsforspecialconsiderationaftertheduedatemustbesubmittedviaStudentConnect.
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Calculation of the late penalty is as follows: (as shown in Cloud site)
1 day late: 5% penalty.
2 days late: 10% penalty.
3 days late: 15% penalty.
4 days late: 20% penalty.
5 days late: 25% penalty.
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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