Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Please submit the Metrics Measure Marketing Performance to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page. At least 2 references
In this unit, the role of marketing management in the development and implementation of strategic marketing plan was presented along with the marketing metrics used to forecast and measure marketing performance.
Practice: Imagine your company (or the business where youd like to work) has asked you to make recommendations for a strategic marketing plans use of metrics to forecast and measure marketing performance.
Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.
Metrics to Measure Marketing Performance
Present recommendations for metrics to forecast and measure marketing performance. These will be will be used in your strategic marketing plan.
for Unit #5 Project Milestone Activity #3
Lets Think About Marketing Metrics
Eric Keiles discusses several key marketing metrics including bounce rates, number of visitors per months, sales completed, path tracking and blocking, inbound linking (backlinking), Twitter leads, and conversion rate indicators:
The video shares several insights into the metrics commonly used for current e-commerce firms and their marketing strategies. However, of the metrics discussed in the video, it is likely one strikes you as the most important. Which single metric strikes you as the most important one for an online company?
A. Bounce rates
B. Number of visitors per months
C. Measure of sales completed
D. Measurements of blocking
E. Inbound linking (or backlinks)
F. Measurements involving social media leads
G. Conversion rates
0 – 1 Points
2 – 3 Point
4 – 5 Points
Unprofessional communication; many errors; no APA
Minor grammar, spelling, and APA errors
Postings are professional and in standard written English with APA
Complete addressing of assessment criteria
Criteria not fully addressed
Minimal response to criteria; minor aspects missing
All criteria are fully addressed
Evidence of critical thinking or extending information
Critical thinking or extending information not evident
Obvious responses to questions; little thought evident
Posts demonstrate critical thinking with evidence base from research or experience
No connections provided
Minimal connections provided to readings/activities
Clear connections to readings/activities
Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.
Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.
Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.
Case overview is clearly presented including all appropriate investigative steps to be analyzed.
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