|Assignment ID Number||AFFGEHU83939HD|
|Type of Document||Essay|
Hello dear marketer,
Just as information, I could easily pass this topic and pay to get a high score not just getting an average grade
As I will be busy focusing on other courses than marketing I will ask you to do the following:
There is no single way to segment a market. Therefore, the marketer tries different variables, alone and in combination, to see which give the best segmentation opportunities.
Using those two sportswear brands. (Decathlon and Fusalp)
“For personal information written by myself:
Decathlon = mass market, cheap, average quality, corporate, present everywhere.
Fusalp = niche market, expensive, very high quality, more exclusive and rare selling points, also focus geographic locations that are cold.”
I added some random marketing diagram positioning but you should be used to this.
I attached a pdf of the course from which some of the information given in it must be used in this essay, also use your personal knowledge and research obviously.
1. Look at the advertisements and the websites for these two brands. What is the look and feel of each? Who do you think each is targeting?
How are they segmenting their markets?
2. Draw a positioning map for the sportswear industry. Include the two brands you have selected as well as others. What axis would you use to describe these brands important buying dimensions?
Introduction – Brief description of company background, mission/philosophy of the 2 sportswear brands
Describe the 2 sportswear advertisements and segment markets
Draw and explain a positioning map for the sportswear market. Include the two brands you have selected and several others that are available.
Presentation and coherence
The report is well structured reflecting accurate proofreading with no grammatical spelling or typographical errors. A consistent style of writing is adopted throughout and supported with a sound understanding of marketing concepts.
References and Appendices
Minimum 1,500 words limit (+/-10%) excluding pre-main and post main sections
Your report must be clear and well-organized with page number, headings, subheadings, numbering, and proper referencing (use Harvard Referencing System). To provide relevant diagram(s) and table(s) to support your assignments and number and title them.
Your report must be organized according to the sequencing of the questions.
You are not allowed to copy chunks of materials from various sources and paste them into your report even though references are provided. All information referenced must be analyzed, summarised, and expressed using your own words.
Good luck. Regards
0 – 1 Points
2 – 3 Point
4 – 5 Points
Unprofessional communication; many errors; no APA
Minor grammar, spelling, and APA errors
Postings are professional and in standard written English with APA
Complete addressing of assessment criteria
Criteria not fully addressed
Minimal response to criteria; minor aspects missing
All criteria are fully addressed
Evidence of critical thinking or extending information
Critical thinking or extending information not evident
Obvious responses to questions; little thought evident
Posts demonstrate critical thinking with evidence base from research or experience
No connections provided
Minimal connections provided to readings/activities
Clear connections to readings/activities
Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.
Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.
Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.
Case overview is clearly presented including all appropriate investigative steps to be analyzed.
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