Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
For your Course Project, you will be exploring contemporary issues in Marketing.
The purpose of your Course Project is to demonstrate your understanding, comprehension, and mastery of the following concepts:
Identify and recognize Marketing issues in business.
Explain the role of values in Marketing and ethical decision making
Use Marketing terminology
Throughout this module you will be acquiring knowledge on Marketing topics, theories, as well as terminology. You will apply this new knowledge to your Course Project. First, you will identify a current Marketing topic. You can choose your topic from the options listed below, or you may choose a current topic that interests you.
Once you have chosen your topic, you will then choose ten (10) current readings/articles that are directly related to your topic from a credible source. Suggestions for sources are listed below as well. Every week it is suggested that you will review one – two of your ten (10) articles and write a 500-word synopsis summarizing the reading and describing how it applies in a practical, professional context to Business Ethics.
At the completion of the six weeks you will have accumulated ten (10) article summaries. You will then assemble your ten (10) completed written summaries, a cover page, a table of contents, and an APA formatted References page, including a link to each article, in a professional portfolio to submit for grading during Week 6.
Ideas of topics include:
Marketing Mix Ethical Behavior Consumer Behavior
Social Responsibility Product Liability Global Marketing
Ideas for sources include:
· Magazines (Newsweek, Business Week, Time)
Final Course Project – Will be submitted in a professional portfolio and turned in by the end of Week 6 in the following required format:
1. Cover Page
2. Table of Contents
3. Ten (10) Finalized Written 500-word Summaries
4. Properly formatted APA References page including link to article`
0 – 1 Points
2 – 3 Point
4 – 5 Points
Unprofessional communication; many errors; no APA
Minor grammar, spelling, and APA errors
Postings are professional and in standard written English with APA
Complete addressing of assessment criteria
Criteria not fully addressed
Minimal response to criteria; minor aspects missing
All criteria are fully addressed
Evidence of critical thinking or extending information
Critical thinking or extending information not evident
Obvious responses to questions; little thought evident
Posts demonstrate critical thinking with evidence base from research or experience
No connections provided
Minimal connections provided to readings/activities
Clear connections to readings/activities
Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.
Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.
Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.
Case overview is clearly presented including all appropriate investigative steps to be analyzed.
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