Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Develop an organizational profile for a company’s marketing environment and a short analysis of the value of secondary sources. There is no page limit for this assessment.
Understanding and tracking the marketing environment is a critical marketing function, focusing on the customer as the center of the organization’s attention. The organization can, and usually does, adjust its products, pricing, promotion, and place (distribution) to meet customer needs and to react to external forces.
Case studies are a very effective way of applying business concepts to a real-world situation and that approach will be used for this activity. For this assessment, consider that you work as a marketing analyst for a consulting firm and that your manager asked you to develop a case study for the executive team of the organization in the case. That executive team will use your analysis and recommendations in their business planning.
For this assessment, refer to the REI Case Study Research Guide, linked in the Resources under the Required Resources heading. In addition, conduct independent research to develop a case study based on REI.
Your research resources should include the REI organization’s Web site, but you are also expected to use information about REI that has been gathered by organizations that are devoted to marketing research. These organizations are referred to as secondary sources. A short list of secondary sources is provided for you in the REI Case Study Research Guide. Use these sites to get your research started. You are encouraged to explore further secondary sources.
Conduct your research on REI, focusing on the following topics:
How does the current U.S. economy affect REI retail operations? Specify potential marketing changes needed based upon emerging trends in this environmental factor.
How does the current global economy affect REI retail operations? Specify potential marketing changes needed based upon emerging trends in this environmental factor.
What types of legal and regulatory forces affect REI in the United States? Specify potential marketing changes needed based upon emerging trends in this environmental factor.
What types of social and culture trends affect REI? Specify potential marketing changes needed based upon emerging trends in this environmental factor.
What types of technology changes affect REI? Specify potential marketing changes needed based upon emerging trends in this environmental factor.
Organizational Profile Development
Based on your research, develop an organizational profile for REI’s marketing environment, analyzing the key environmental factors of the U.S. economy, global economy, legal and regulatory environment, socio-cultural forces, and technological forces.
Identify three or more of the secondary sources of information available for conducting market research on REI.
Develop a short analysis of the value of these secondary sources, specifically in gathering information on REI.
How might these secondary sources be used to develop an integrated marketing plan? What are the limitations of the identified sources?
How valuable would their information be in developing a marketing plan that would contribute to the company’s economic success? What are potential limitations of these sources for this purpose?
Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.
Academic Integrity and APA Formatting
As a reminder related to using APA rules to ensure academic honesty:
When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.
When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.
0 – 1 Points
2 – 3 Point
4 – 5 Points
Unprofessional communication; many errors; no APA
Minor grammar, spelling, and APA errors
Postings are professional and in standard written English with APA
Complete addressing of assessment criteria
Criteria not fully addressed
Minimal response to criteria; minor aspects missing
All criteria are fully addressed
Evidence of critical thinking or extending information
Critical thinking or extending information not evident
Obvious responses to questions; little thought evident
Posts demonstrate critical thinking with evidence base from research or experience
No connections provided
Minimal connections provided to readings/activities
Clear connections to readings/activities
Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.
Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.
Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.
Case overview is clearly presented including all appropriate investigative steps to be analyzed.
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.