In a messaging paper, articulating the core value proposition
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Develop the following for your customer, based on what you’ve learned this week about social media and how to define your core value proposition in your messaging: At least ONE important statement, THREE related proof points, and TWO sound bites that effectively illustrate its value proposition The lecture includes all of the information. Please use the templates to write your response.
United Way (https://www.unitedway.org/) is my client. Please take a look at its social media (Twitter, Facebook and Instagram)
Dahlgren Division of the Naval Surface Warfare Center (Template 1)
We are the Naval Surface Combat Center Dahlgren Division, and we protect our country by expanding the capability of our warfare systems in order to defeat our opponents through researching, developing, and demonstrating future technology.
Dahlgren is at the vanguard of future military technology and system integration, according to the company’s message.
Examples of proof:
(1)Dahlgren employee Clay Doxey recently received the Assistant Secretary of the Navy for Research, Development, and Acquisition’s Delores M. Etter Top Scientists and Engineers award. This highlights Dahlgren’s high-quality people and work, which is exemplary across the Navy’s organization.
(2)A fiber optic test and repair program created by Dahlgren improves fleet self-sufficiency. Dahlgren’s training programs on both coasts have enabled ships at sea to repair fiber optic damage rather than depending on outside contractors. https://www.navsea.navy.mil/Media/News/SavedNewsMo…
(3)The Department of Defense’s newly designated cyber warfare engineering lab delivers a one-of-a-kind cybersecurity capability. https://www.navsea.navy.mil/Media/News/SavedNews Mo…
Sound bites include:
(1)Dahlgren Division: 103 years of technology for the future (2)
Consider it. Make it happen. Justify your claim.
Template 2: Key Message -MetroFlex Gyms are created to inspire and equip men and women who desire to live a better and healthier life with all of the necessary tools. MetroFlex is the training ground for more than 100 top bodybuilders, powerlifters, and martial artists across the United States, but what sets us
apart is our rigorous, no-bullshit training facilities.
Proof Points In preparation for all of their Mr. Olympia and Arnold Classic bodybuilding competitions, Ronnie Coleman (8x Mr. Olympia winner) and Branch Warren (2X Arnold Classic winner) used MetroFlex.
MetroFlex has 4.7 out of 5 stars on Facebook Recommendation & Reviews and 4.8 out of 5 stars on Google reviews.
“Definitely one of my favorite gyms to workout in,” Kalan Scallan said. “The environment makes me want to hit it harder, the equipment is harcore, and it’s definitely a place for like-minded people.” (2020, Google Reviews).
-Harcore and bullshit-free workout facilities. -MetroFlex is real and raw, distant from a corporate gym.
MetroFlex Value Proposition- We are a rigorous training facility that provides dietary counseling and personal training in a bullshit-free atmosphere to men and women of all ages who want to live a better and healthier life.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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