Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Marketing Health Care.
Select a Not-for-profit or For-profit Health Care Organization for your Health Care Marketing Business
Plan. The chosen health care organization will either market a new product or service to a specific target
market. You are responsible for constructing the business plan for the new product or service for the
Once you have chosen the type of HCO you will market for, then comes the decision of whether
you want to market a new product or service.
Try to make the product or service as original as possible.
Describe the competitive market and develop an effective marketing plan for a healthcare organization.
Describe the evolving health services industry structure and explain the role of marketing in healthcare organizations.
0 – 1 Points
2 – 3 Point
4 – 5 Points
Unprofessional communication; many errors; no APA
Minor grammar, spelling, and APA errors
Postings are professional and in standard written English with APA
Complete addressing of assessment criteria
Criteria not fully addressed
Minimal response to criteria; minor aspects missing
All criteria are fully addressed
Evidence of critical thinking or extending information
Critical thinking or extending information not evident
Obvious responses to questions; little thought evident
Posts demonstrate critical thinking with evidence base from research or experience
No connections provided
Minimal connections provided to readings/activities
Clear connections to readings/activities
Submitted an overview / summary of the case selected for analysis. Also identified those procedural steps to be analyzed.
Did not provide an adequate overview or summary of the selected case or failed to identify those steps to be analyzed.
Provides an adequate overview or summary of the selected case and steps to be analyzed though may not be clear or complete.
Case overview is clearly presented including all appropriate investigative steps to be analyzed.
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