Fundraising for Non-Profit Essay
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
The organization the plan should be written for is NJCDC http://njcdc.org OVERVIEW The final project will allow you to synthesize your understanding of fundraising tactics, strategies, and processes as well as to apply the concepts and tools used in designing, developing, and executing an effective fundraising program. Your project will either provide fundraising strategies (options, tools) for your organization or present the actual development plan for the organization you have been studying. Both options must include a case statement. If you choose the first option, you should explain why certain elements of a fundraising plan are not required or appropriate at this time. The project consists of two parts, a PowerPoint presentation and a written plan, both described fully below.
POWERPOINT PRESENTATION This part of the final project requires you to design a PowerPoint presentation that demonstrates the effective use of visual aids and vivid language in a speech. You will record yourself orally giving the presentation while displaying the PowerPoint slides. Record the PowerPoint and voiceover together by using the Screen Recording feature of Kalturas CaptureSpace. You will display your slides on your desktop while recording your voice. For assistance on how to create a video and use the Screen Recording CaptureSpace tool in Kaltura, be sure to visit: Using Kaltura Video Tools in Moodle. Use the CaptureSpace tool section of the linked document to help with your presentation. Guidelines for the PowerPoint Design a PowerPoint presentation summarizing your plan. Your presentation should consist of 10 to 14 PowerPoint slides (not including the title slide) designed to persuade your organizations board of directors of the wisdom of your overall plan.
The slideshow should be clear, concise, energetic, and persuasive. Be sure to include graphic elements such as charts or graphs. Your design should be bold and compelling. Be consistent with fonts, colors, and stylistic choices. Simple is better than cluttered. Your PowerPoint focus should reflect the paper option that you have selected: (1) identifying fundraising strategies (options, tools) for your organization, or (2) describing the actual development plan for your organization. Your PowerPoint should summarize and consolidate the key components of your plan. You should focus attention on your tactics and their justification, in contrast, for example, to your organizations history.
Avoid a detailed description of SWOT analysis; use a brief version as a platform to justify your proposed objectives, tactics, evaluation, implementation strategies, and costs. Be concise. No slide should have more than six bullet points and no bullet point should consist of more than six words. Guidelines for the Voiceover Record and submit yourself orally discussing your plan to accompany the PowerPoint. Your presentation should be no longer than 20 minutes. The voiceover should be impactful and interesting, keeping your audiences attention. Your presentation should not be a word-for-word reading of your paper. How to Submit In the Forum titled “Final Project: PowerPoint Forum, post your PowerPoint presentation as an attachment. Comment on ALL of your classmate’s presentations by the date indicated in the Course Calendar.
WRITTEN PLAN You will also submit a more detailed written version of your plan (10 to 12 pages in length; approximately 2500 to 3300 words) that provides more detailed information and supporting documents. Listed below are some elements that may be appropriate to cover in writing and presenting a strategic development plan for your organization. The final plan need not follow this outline exactly. Your goal in writing your plan should be to persuade a handful of your organizations most important board members; these are individuals who care about achieving greater financial strength for the organization. Analysis of ones organization (SWOT) and fundraising readiness Outline of fundraising goals, objectives, and principal strategies and the internal case for supporting the campaign Report on prospect research Annual fund plan (i.e., goals and strategies/tactics)
Major/special gifts plan Plans for corporate, foundation, and government grants Planned giving plans Overview of stewardship of gifts and grants Information on staffing and volunteer preparation and management Prospect and gift management (IT) system design Master calendar and task assignments Budget and evaluation plans You may use any of the documents you have produced in organization assignments for this course so far that are appropriate, but your final project must also include additional new material and should be organized into a persuasive document. Remember that a written case statement must be included. Your written presentation will be evaluated not only on the quality of its content (How comprehensive, clear, critical, and creative is the treatment of each component? How useful is it to the organization?) but also on its organization, grammar, and persuasiveness.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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