Fresno City College Bud Light Superbowl Commercial Discussion
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages
A judge on Friday temporarily barred Bud Light from suggesting in its advertising that rival beers Coors Light and Miller Lite contain corn syrup.
The decision granted parts of a preliminary injunction requested by MillerCoors LLC, which sued Anheuser-Busch Companies LLC in March over Bud Light ads pointing out that Coors Light and Miller Lite use corn syrup in their brewing processes.
The campaign began in the Super Bowl, during which Anheuser-Busch Companies LLC, part of Anheuser-Busch InBev (Links to an external site.) SA, BUD 1.00% (Links to an external site.)ran several Bud Light ads introducing the corn-syrup theme (Links to an external site.). It continued after the game, including on billboards describing Bud Light as having “100 percent less corn syrup” than either rival brand. MillerCoors argued in its lawsuit (Links to an external site.)that the ads “deceive beer consumers into believing that there is corn syrup and high-fructose corn syrup in Miller Lite and Coors Light.” There is no corn syrup in either beer by the time it reaches consumers, the company says, and high-fructose corn syrup is never involved at any point.
It sought an order barring Bud Light from repeating corn-syrup claims against Coors Light or Miller Lite, blocking any airings of specific ads including the original Super Bowl spot, and compelling Bud Light to run “corrective” advertising.
U.S. District Judge William Conley in Madison, Wis., on Friday temporarily barred Anheuser-Busch ads that say Bud Light contains “100% less corn syrup,” describe corn syrup as an ingredient in Coors Light or Miller Lite, or mention corn syrup without reference to the brewing process. He denied Anheuser-Busch’s motion to dismiss the larger suit.
“We are pleased with today’s ruling that will force Anheuser Busch to change or remove advertisements that were clearly designed to mislead the American public,” MillerCoors Chief Executive Gavin Hattersley said in a statement. “As the dominant market leader, Anheuser Busch should be seeking to grow the beer category, not destroy it through deceptive advertising.”
Anheuser-Busch described the ruling as a victory because it left Bud Light’s Super Bowl advertising unscathed, and said it plans to resume airing the original commercial as soon as this weekend.
Brewers are fighting for market share amid a two-decade slide at the hands of wine and spirits. Beer’s share of U.S. alcohol sales fell to 45.5% last year from 56% in 1999, while spirits grew to 37.3% from 28.2% and wine edged up to 17.2% from 15.8%, according to the Distilled Spirits Council.
QUESTIONS FOR YOUR PAPER:
For your introduction to this paper, in your own words, write an introduction giving important details about case, the parties involved and what needs to be resolved. You can be creative with this introduction, as long as you give the reader the important details for this case.
1 What is deceptive advertising? Why does the U.S. have laws against deceptive advertising? Who could be harmed by these practices? Who benefits?
2 Please read the court case below. What are the issues surrounding this case?
3 How could a preliminary injunction apply to this case? Why was it requested? What did the judge rule? Why?
4 Why is the plaintiff concerned about the defendant’s activities? What harm could it cause? How widespread was the information and advertising?
5 What were the reactions of each of the parties to the ruling? How could both parties feel as though they had won? What is the status of the case at this point?
6 CONCLUSION: If this case were brought before you as a judge, what would be your ruling and why? Was this a case of deceptive advertising? Why or why not? Please detail your findings.
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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