Essay on the Chief Executive Officers of the Fashion Industry
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Focus Groups (FGDs)
Context/overview: We took a quick look at marketing research tools this week. The focus group is a common instrument. You will learn more about conducting and evaluating focus groups in this week’s assignment before conducting your own sample focus group.
To begin, use EBSCOhost to find the following articles:
E. F. Mcquarrie, E. F. Mcquarrie, E. F. Mcquarrie (1989). Focus group research/focus groups: A guide for marketing and advertising professionals is a practical handbook and guide to focus group research/focus groups. 121-125 in Journal of Marketing Research (JMR).
D. Herich, D. Herich, D. Herich, D. Herich (2015). There are seven compelling reasons to include focus groups in your marketing strategy. 50-51 in Global Cosmetic Industry, 183(4).
3. M.M. Canipe, M.M. Canipe, M.M. Canipe (2020). Focus Groups with No Moderators as an Inquiry Tool 3361-3368 in The Qualitative Report, 25(9).
Second, write down the procedures you’ll take to assemble a “focus group” for the course product you’re working on.
Write 2-3 pages on the following topics:
Who would you invite? (if this were a “real” focus group)
What kinds of inquiries would you pose? (provide 5 sample questions)
What kind of information do you intend to obtain?
What kind of remuneration would you offer the participants for their time? (if this were a “real” focus group)
The practicalities of holding a focus group are complicated (refer to the assigned articles for ideas)
How do you intend to document the focus group’s proceedings?
Finally, hold a focus group with family or friends to collect some data for analysis. In around 2-3 pages, outline the method of conducting the focus group as well as your results once you’ve finished the focus group.
What difficulties did your family/friends bring up during your focus group?
How did the members in the focus groups engage with one another?
What obstacles did you have to overcome in terms of data collecting and analysis?
What conclusions did you reach after delving into the focus group’s findings?
For your paper to be accepted and graded, you must meet the following requirements:
Use Microsoft Word to write between 750 and 1,250 words (about 3 to 5 pages) in APA format, as shown in the example below.
Use a 12-point font with 1-inch margins.
Include a cover page and a reference page in your document.
At least 80% of your paper’s content and writing must be original.
References may account for no more than 20% of your content/information.
At least three references from outside the course content should be used, one of which must be from EBSCOhost. Textbooks, lectures, and other course materials may be used, but they do not count toward the required three references.
All reference material (statistics, dates, graphs, quotes, paraphrased sentences, values, and so on) should be cited in the document and included on an APA reference page.
References must come from scholarly journals such as those found in EBSCOhost, CNN, online newspapers like The Wall Street Journal, government websites, and so on. Wikis, Yahoo Answers, eHow, blogs, and other non-academic sources are not accepted. If you are unable to access the articles, I have attached them.
Still Just Denim is the name of the product.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.