developing and executing an international marketing strategic assignment
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
developing and executing an international marketing strategic assignment
Describe some of the basic issues involved in developing and executing an international marketing strategy.
Predict situations that present potential ethical and legal issues and develop solutions for those issues.The Legal Minefield Overseas
China’s growing middle class and spending power have made it a marketers’ dream. But navigating the intricacies of Chinese society is guided by written and unwritten rules that global businesses need to learn. Brands often end up intertwined in politically charged news events. Censorship is capricious subject to interpretation but heavily enforced. (Don’t end up like Lady Gaga who does not own the rights to her name in China.)
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
WEEK 3 MAIN DISCUSSION POST:
Select a country in the Middle East and one in the African continent. Research and present at least two legal roadblocks in each country that could prove troublesome for international marketers who want to function in the respective countries
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
Interactive Reply 1:
Select one student’s post regarding legal issues in the Middle East. Critically assess it for validity and accuracy. Be sure to back up your evaluation. Please do not critique a country post that is contained in your main post.
Unit 2 DB MKT660
Saud Arabia and Rwanda Africa Roadblock to the International Market
Marketers that have an interest in doing business in Saudi Arabia will find that doing business there can be difficult and cumbersome. Saudi Arabia has regulations that are cumbersome and unpredictably enforced. Businesses that move a business to Saudi Arabia must hire workers who are skilled, however the country has strict social rules that are aimed at females. The restrictions of women include they must wear the abava and full length black dress when in public and the are not allowed to drive any vehicles. With the types of restrictions Saudi Arabia has in place manufacturing does not create many jobs and little work is provided to the population (Riyadh and Jeddah (2014).
International marketers that have an interest in doing business in Saudi Arabi can get information on the investment process, licensing, and support services from Saudi Arabian General Investment Authority’s (SAGIA) Investor Service Center (ISC). The is ISC has 30 days to refuse or grant the license after receiving the application and documentation supporting the prospective investor. However, there are disincentives to the investing tin the country such as the government making efforts of forcing investors to hire a substantia number of Saudis at higher wages and restricting visas of foreign workers. Also, substantially low payment under some government contracts, conservatively cultural environment and enforced segregation of sexes or gender in both the business and social settings (U. S. Department of State (2015).
International marketers that have an interest in doing business in Rwanda Africa is faced with the difficulty of getting or renewing work visas by the Government of Rwanda (GoR). The visa approval has taken several months when the process has a standard turnaround time of 30 days after the application and documents have been submitted. The reason for this is that the GoR’s prefer local citizens or members of the East African Community (EAC) hired for the available jobs opposed to those who are considered as third country nationals. International marketers are also faced with inconsistent application tax incentives and import duties, which is a big challenge for investors doing business in Rwanda, although all investors should be treated the same (U. S. Department of State (2015).
Interactive Reply 2:
Select another student’s post regarding legal issues on the African Continent. Critically assess it for validity and accuracy. Be sure to back up your evaluation. Please do not critique a country post that is contained in your main post.
The two interactive posts should be substantive in nature and showcase mastery of the concepts and your professional marketing and business communication skills. Apply your knowledge. Do not simply state that it is a good or bad idea, specify why and be detailed in your explanation.
In your own words, please post a main discussion post and comment on at least two other postings (interactive responses). You will be graded on the quality and interactivity of your postings. Use of unoriginal text and excessive quotes indicates a lack of comprehension and shows that you may not have mastered the concepts. A large percentage of unoriginal content may result in a zero being posted for the discussion grade.
Yemen and Botswana Roadblocks in the international Market
One major roadblock in Yemen is their labor laws are inadequate (State, 2014) . There are some estimates of unemployment being at 50% (State, 2014). Agriculture is a job that is in high demand. It is said that 45% of the population lives under the national poverty line of $1.25 per day. There is the possibility that if you already have a little money, you can get into a pretty good job and then be in a collective bargaining position. With the collective bargaining in Yemen, it is allowed to proceed without any intervention from the Yemen Government (State, 2014) .
Marketers that may have an interest in doing business in Yemen have some leeway also. There are basically no restrictions on private outside investments. So, basically someone could go to Yemen from the United States and invest in a private company and not have to worry about the government saying that you cannot do it. This allows for marketers to get into Yemen and then market to an international market to get the products or services sold and bring more money into Yemen (State, 2014) .
Botswana is known to have a lot of trade barriers that affect the international marketing professionals around the world that would like to do business in Botswana. One issue in Botswana that someone would face is starting an international business there. There are restrictions on licensing for businesses (abroad, 2016). These licenses are usually saved for local Botswanan businesses. This makes it difficult for a marketer to go in and invest into a local business to help market the company to an international market for gaining revenue increases.
WEEK 4 MAIN DISCUSSION POST:
Scouring the Global Media
Global media looks at U.S.-based companies differently than we do domestically. Multinational companies make mistakes all of the time. How does media in the rest of the world cover legally questionable activities of American companies abroad?
The Internet houses links to numerous global English and non-English language foreign media sources. Find a story in a non-U.S. news source from the last decade about a U.S.-based company that had a legal issue in an overseas market.
- Describe the situation in the news.
Since you are engaging in research, be sure to cite the source(s) in APA format.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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