CMR361 Miami University Chapter 1 Wedding Planner Company Target Market HW
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages
I upload the textbook and a file about some of my thoughts. But you can change or write whatever you like. My company is a wedding planner company. If you need more materials, just let me know.
Chapter 1: Selecting Your Target Market
Two assignments are listed in this section. I have included the points for each section along with specific pages for examples and expectations for grading. The total point allocation is for both assignments. You may enter them as one document (multiple pages) or as two separate files.
Create a PVP – 20 points
Read Pages 27-38 in the 1-Page Marketing Plan Book. On page 32 & 33, there is an example of a PVP. To create a good PVP and Avatar Profile, use your market research data.
Create your PVP, which stands for Personal Fulfillment, Value to the Marketplace and Profitability. I am looking for the following three things.
1 An acceptable number of options for your business or service. In the example, the author listed 4 different types of photography business (weddings, photojournalism, corporate photography and family portraits).
2 A numerical rating for each area of your PVP and a final score. The numerical rating should be based on DATA (RESEARCH, most likely secondary data). For example, the rating for profitability should include data that identifies projected growth and sales for each type of photography business. The numerical rating for “value to the marketplace” may include a combination of data and what your business will do that differentiates it from what others are doing in the marketplace. You will include a written analysis after the PVP grid that covers the rationale for your ratings.
3 Select one “target market” for the rest of the course that will be your targeted customer. As the book states, you may select other markets as time goes on, but for our class you will select only one. This allows you to practice the process and application of marketing principles and techniques.
Note: A couple of people are considering franchises or businesses they already own. Still walk through the exercise to confirm why you selected this business. For example, if you own a remodeling business, you may want to use the following areas: dry way, plumbing, heating and air (HVAC), flooring, painting, framing, concrete, etc. You would then rate these based on the PVP. If you a franchise type business (Jiffy Lube) you may want to list other franchises you considered and use the PVP to again confirm your choice.
Create a Customer Profile or Avatar -20 points
Chapter 1 in The 1 Page Marketing Plan provides an example profile or avatar of a targeted customer. Create one of your ideal future customers. Again, use research to back up attributes of your idea customer.
In this section, I have included a number of resources to help in conducting market research. Please review them and use the questions that help you to become the expert on your customers and that fit your industry and business.
This where your market research will come in handy. Use various types of data to create a comprehensive profile.
Cite resources where you found your information. This is critical if you need to go back and reference information. Create a grid or table to cite sources. You can include links, references, etc. A minimum of 7 resources should be considered.
(Types of data (identity, quantitative, descriptive and qualitative) (Links to an external site.)
(Links to an external site.)
Note: This is just one way simplified way to categorize different types of data. You will conduct your own research to complete the profile and remember to identify your sources.
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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