Case Study/Project Report Assignment
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Case Study/Project Report Assignment
ASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)
Assignment upload in Week 4 (Sunday)
CASE STUDY/PROJECT REPORT ASSIGNMENT
Starbucks’ Growth Destroyed Brand Value
Leadership & Managing People Case
Starbucks announcement that it will close few stores in Saudi Arabia admission of limits to growth.
The founder Howard Schultz recognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.” Starbucks tried to add value through innovation, offering wi-fi service, creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.
How will you help company to recover and expand its operation in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia
Assignment Objectives & Requirements:
- To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)
- Identify the competitive advantage (s) in business for growth
- What are the different Products and type of services that can be offered.
- Business objective/goals/vision
- Identify and describe the four managerial functions that can be applied in Starbucks business in Saudi Arabia. (200 – 300 words)
- Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)
- Discuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 – 200 words)
- Conclude your report. (100 – 200 words)
Learning outcomes (On completion of this Project)
- Necessary functions of a manager.
- Essential skills and roles good managers need.
- Challenges managers face in today’s business environment.
- Planning function of management.
- Planning and strategic management processes for a business.
- Organization’s vision and mission statement in planning.
- Internal and external environments of a company to determine its competitive advantage.
- Organizing function of a manager.
- This assignment is an individual assignment.
- The word count for this assignment must be between 2000 to 2500 words max.
- Student is allowed to cite 10% from the word limit (2500 word limit means 250 words can be cited).
- The submission method will be through blackboard.
- Assignment submission deadline is End of week 7
Upload Due Date Points covered Marks Sunday Week 4 End of Week 7 1,2 &3 4 4 & 5 3 Total Marks for Assignment 1 7
- All students are encouraged to use their own words.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it
A Gentle Reminder:
Writing a case study/project report involves following a few rules. These are as follows:
A case study report is not an essay: it is a call for action, to be read by the company’s
managers and executives. Thus, it is of the utmost importance to state immediately, in the
introduction, the report’s conclusion (the action to be considered). This will avoid lengthy
argument and digression.
The report should then set out the reasons for this recommendation,
rather than being written in an “investigative” mode which only identifies the solution at
A written report is a means of communication: to facilitate this, it should include a table
of contents, page numbering, and all the other basic requirements of a properly formatted document.
Finally, some pitfalls to avoid:
A case study report should not simply paraphrase the text provided. Avoid at all costs
rewriting the case word-for-word, or copying figures, tables or graphs already included in
the case study.
Recommendations should be clear and unambiguous, and supported by as much
corroborative data as possible.
The presentation style of a document is as important as its content: both elements affect
the reader’s perception of the analysis proposed. The report should be written in a simple,
direct and concise style.
Finally, subjective phrases such as “it seems”, “I (we) believe”, “in my (our) opinion”, should be avoided.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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