Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Developing A Marketing Plan
Assessment Resource Summary
BSBMKG609 Develop a marketing plan
This is a summative assessment, this assessment needs adequate practice prior to undertaking this assessment.
Project and PPT
Task 2 – Project Work and Presentation
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See instructions below for details.
This assessment his divided in four (4) sections. This assessment requires you to devise a marketing strategy, plan marketing tactics, prepare the marketing plan and present and adjust the marketing plan.
Devise a marketing strategy
Write a report that outlines the marketing strategies required for a marketing plan. You may use the case study scenario in Annex VII to complete the tasks.
Also read: Marketing Plan for SPAR
1. Evaluate the options for marketing opportunities.
a. Provide a summary of the organisation’s business structure and products/services it provides.
b. Address the organisational objectives.
c. Evaluate the risks and returns in the selection process.
2. Identify the organisation’s strengths and opportunities in line with its current capabilities and resources.
a. Complete a SWOT analysis.
b. Complete a gap analysis.
c. Identify at least two possible alliances, and weigh up the advantages and disadvantages.
3. Develop feasible marketing strategies for the product/service.
a. Identify the strategies for pricing, placement and promotional channels.
b. Describe a marketing mix, such as the people, processes and physical evidence.
c. Identify the target market segmentation.
d. Recommend marketing strategies and explain how they align with the organisation’s strategic direction.
4. Develop a marketing performance review strategy. The strategy must be able to:
a. Measure the organisation’s marketing performance using marketing metrics such as numbers of clicks, conversion rates and return on investment (ROI).
b. Review organisational performance, such as by using progress reports.
Plan marketing tactics
More to read: PESTL Analysis Assessment Task
5. Write a report that details a tactical plan for implementing each of the marketing strategies you recommended.
a. Develop a coordination and monitoring mechanism for scheduled activities, such as a work schedule or project management application. This includes:
· Detailing a budget for implementing the marketing strategy
· Identifying the people responsible for tasks, including internal and external stakeholders such as suppliers and specialists.
b. Explain how the strategies are achievable in line with the organisation’s objectives, capabilities and budget.
c. Explain how the tactics meet legal and ethical requirements.
d. Identify ways to review the ongoing performance against the objectives and budget, and adjusted if required.
Prepare the marketing plan
6. Develop a marketing plan.
a. Meet organisational and marketing objectives.
b. Incorporate marketing approaches and a strategic marketing mix.
c. Ensure there is a rationale for objectives and information that supports the choice of strategies.
Present and adjust the marketing plan
7. Present the marketing plan in the required format and time frame using appropriate language and nonverbal techniques. The format could be:
· written report
· slideshow presentation
· combination of methods.
8. Make adjustments to the marketing plan in response to feedback from key stakeholders. Feedback may be obtained through:
· evaluation forms
· listening and questioning via face-to-face interviews ● group feedback sessions ● online surveys.
9. Disseminate the plan to key stakeholders for implementation in the required time frame. This may be via:
· team meetings
· project management applications.
You must submit:
1. Report on marketing strategies (Task 1 – 4)
2. Tactical plan (Task 5)
3. Marketing plan (Task 6)
4. Marketing scorecard (Task 6)
5. Evidence of marketing plan presentation (Task 7)
6. Feedback from key stakeholders (Task 7)
7. Adjusted marketing plan (Task 8)
8. Evidence of distribution of updated plan to key stakeholders (Task 9)
Marketing plan evaluation form
⬜ Other (specify)…………………
To what extent did the marketing plan give clear information in relation to the following?
1. The marketing challenge
2. The market research that has been conducted
3. Customer analysis and perceptions
4. Competitor analysis
5. Alliances and collaborators
6. Summary of SWOT analysis
7. Market segmentation
8. Alternative marketing strategies
9. Recommended marketing strategy
10. Description of the four Ps – product, pricing, positioning and promotion
11. Short- and long-term projections
12. Rationale for marketing strategies
13. Evaluation and monitoring strategies
Marketing budget template
Objective and target outcome:
Marketing scorecard template
Identify the expected outcomes from the marketing strategy.
Marketing objective 1:
Marketing objective 2:
Marketing objective 3:
Sample marketing plan outline
This is a sample of the type of information that may be included in a marketing plan. Students may use this document to help them complete Assessment Task B. Marketing plan outline
1. Marketing plan statement
Overview of the marketing plan’s general goals.
2. The challenge
A brief description of the product that is to be marketed and the associated product goals, such as predicted sales forecasts, sales figures and strategic goals.
3. Market research
Company analysis, featuring:
· market share.
4. Customer analysis and perceptions Analysis of the target market, including:
· value drivers
· decision process
· concentration of customer base
5. Competitor analysis Market position, including:
· market share
6. Alliances and collaborators
Outline of subsidiaries, joint ventures, possible distributors, etc. SWOT analysis
A SWOT analysis of the business environment can be undertaken by considering factors such as:
· the company’s internal attributes – these can be classed as strengths and weaknesses
· the external environment will usually present opportunities and threats.
7. Market segmentation
Present a description of the market segmentation that addresses the following:
· sales percentages
· customer wants and needs
· how the customer will use the product
price sensitivity.· how to reach the customers ·· product support requirements
8. Alternative marketing strategies
The alternatives that will be considered before reaching the recommended strategy. These may include:
· product discontinuance
· product re-branding or re-positioning, e.g. as a premium product.
9. Recommended marketing strategy
Explanation of why a strategy was made redundant or rejected and why a strategy was selected, which will include the marketing mix decisions, and the four Ps (product, price, place and promotion).
Any product decisions need to consider the actual product advantages and how they will be used to leverage the product. The product decisions must include:
· the name of the product (brand name)
· scope of the product line
· product warranty (if applicable)
· product packaging.
Explanation of the pricing structure or strategy for the product, expected volume and the decisions around pricing variables, including:
· list price
leasing options.·· payment terms and financing options
Where the product will be placed, such as:
criteria for distributor evaluation·· distribution channels that might include direct, retail, intermediates and distributors
· distributor margins
· distribution locations
· logistics such as warehousing, transportation and order fulfilment processes.
Analysis of how much advertising is needed and which media should be used that takes into consideration:
· public relations
· promotional programs
expected results of the promotion.·· promotional budget to ensure break-even point
14. Short- and long-term projections
Outline of expected short-term and long-term results. This includes an explanation of any specific actions that will need to be undertaken to achieve this, and forecasts of revenues and expenses.
15. Rationale for strategies
Summary of research and analysis that provides a rationale for the strategies chosen.
16. Evaluation and monitoring strategies
Outline of the methods used to evaluate and monitor the chosen marketing strategies once they are implemented.
17. Supporting documents
Supporting documents may include:
· marketing scorecard
· marketing budget
· work schedule
· data and metrics
· performance review strategies.
SWOT analysis template
Work schedule template
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.