AMB200 Consumer Behaviour Semester 1 2020
Assignment ID Number AFFGEHU83939HD Type of Document Essay Writing Format APA/MLA/Harvard Academic Level Masters/University References/Sources 4 References
Assessment Item 1: Consumer Behaviour Portfolio
Length: 1,250 words (+/- 10%)
This portfolio is designed to help you use consumer behaviour theories to analyse and understand your own consumer behaviour. In this assessment, you will submit three (3) out of five (5) tutorial worksheets as part of a portfolio. You must submit Activity 2 and then choose any two (2) others from activity 1 to 5. The tutorial program has been designed to assist your learning and is directly linked to this assessment. In the past, students who have attended tutorials have performed better on this assessment than students who attended less often.
Consumer Behaviour List
In the second tutorial, you will select ONE consumer behaviour from the list below that you have done in the last month. Once you have selected a behaviour you cannot change, as your assessment requires you to submit activity worksheets on the same behaviour.
List of Consumer Behaviours
Buying a PC/laptop/high-technology item
Buying a mobile phone
Buying a car or bike
Buying a fashion item
Buying a book, movie or game
Booking an overseas holiday
Going to a concert
Choosing to do volunteer work
Going to the movies
Choosing a restaurant for a special occasion
Assignment structure and requirements
For your portfolio, you must follow the specified structure. Be sure to use the CB Portfolio Template and worksheets contained in the Tutorial Workbook. Do not change the order of the content in the activity worksheets in any way, as this may result in reduced marks. This assignment requires the use of first-person language. The total word count for the assignment is 1250 words (+/- 10%). This excludes the questions in the workbook, reference list, appendix and any word in tables.
Introduction ~ 100 words
– State the consumer behaviour that you have selected as the basis for the portfolio.
– Summarise the linkages between the theories in your three selected worksheets and how these explain your consumer behaviour.
– Keep this section to 1 2 paragraphs.
Worksheets ~ 1000 words (approx 350 words per activity worksheet)
– Copy and paste the worksheets from the AMB200 Tutorial Workbook (available on the blackboard site) into your assignment. You may format the content to be consistent with your font, colours etc. however do not move tables around, change headings or alter question numbers. Ensure that your tables do not go over the page. You may use 10 point single-space for the table content.
– Provide visual evidence of anything related to the topic you have selected (e.g., screen capture from a website, photograph, diagram, image, etc.).
Activity Worksheet 1
– Part A of each worksheet assesses your knowledge of a particular theory (ies) and as such does not require you to reference the content. Just use the information from the textbook and the lecture notes to assist you.
– Part B of each worksheet assesses your ability to translate consumer behaviour theory into practice. This section requires you to demonstrate insight into your own behaviour. You should use additional references in this section (the textbook primarily and academic journals where appropriate), however there is no need to go beyond three (3) references per worksheet. This section is where most of the word count for the worksheet will be used, but be concise and articulate. Provide your response in 2 4 paragraphs and do not use dot-points or numbered lists.
Activity Worksheet 2
– Same format requirements as worksheet 1
Activity Worksheet 3
– Same format requirements as worksheet 1
Conclusion ~100 words
– Summarise the theories you have used in this portfolio and the lessons that you have learnt about your own behaviour. You may also want to connect/synthesise the relationship between the theories in your worksheets to explain your behaviour.
– Keep this brief with 1 2 paragraphs.
Reference List (not included in word limit)
Create a reference list that correctly references all of the sources you used in this assignment.
Using APA 6th Edition Referencing seek QUT Cite Write
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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